Week 6 - Session 2

We found that our poster needed more text to really push the idea forward - getting people to come to the fairtrade event. After adding the text we found that our text composition did not appear as exciting as our loyalty card so we tried different compositions, sizes and typefaces to help boost it up. After we got everything sorted, we had a test print of all our transmedia to make sure the colour turns out how we want it to, and it is also good to see how it looks in actual size.

One of the first test prints we did.

Week 6 - Session 1

At this stage, we are just having minor touchups. We had a one on one talk with the tutors and made a list of things to consider and fix:

Loyalty Card
-Think about the use of imagery. Make sure it relates to what you're taking home away from the event. e.g. We are currently using a plunger image for our loyalty card however the card was originally meant to be used at a cafe. Since they don't really use plungers at cafes maybe a coffee cup would be more appropriate.

This could potentially work if our loyalty card is used to buy plunger coffee at the supermarket/cafes (ones you can make at home) The image will be more cohesive in this matter.

Flyer
-Does this need a title or not?
-Make text box narrower.

Poster
-Reiterate the purpose of our event. Make it clear to the audience why we want them to come.
-Keep text typeface consistent throughout all resources.

Website
-Aligning boxes, creating more white space for imagery.


As for the rest of the lesson, we tried to fix everything that was listed above. 

Week 5 - Session 2

We refined for most of the lesson, as well as getting feedback from the tutors and peers. I find that getting feedback from different people really helps on improving our transmedia. It's interesting to see the different view point from other people since it differs to ours. Refinement mainly consist of us trying to keep everything consistent such as text, composition and imagery.

Week 5 - Session 1

In development stage. Currently refining all our transmedia to make sure everything is consistent as a whole. We also drew up some new images to see if we can make any changes to our current transmedia. We had a big play around with type and composition since our transmedia was lacking that aspect. I found that hierarchy really makes the text look more appealing and easier to read.

Week 4 - Session 2

In the lecture today, we had a look at resizing our images for our websites. I learnt that too much pixels is only good for printing but not for web design, and that converting images to the right pixel is  absolute necessary for web design. During the lesson I continued to work our my website coding. I found that I had a lot of issues with sizes and how the text and images were not fixed in the same spot when I viewed my website on bigger screens. I decided to go to the troubleshoot to find out what the problem could be. During the troubleshooting session I learnt that some css coding were cancelling each other out and that could be the main issue on why my text were moving on the page as I minimise the screen. To correct this, the tutor suggested that I could fix this using javascript but does not recommend it as we had never learnt this. So for independent work, I might try restarting my website and try different codes.

Week 4 - Session 1

We presented our flyers to our peers and tutors for some feedback. It turns out that our visual style is working fairly well as it is running consistent throughout our project. However we have to give our tagline another thought. The tagline "Real coffee made by real people" did not seem to support our imagery that well. So for our independent work, we need to come up with some new tag-line that works better with our concept. For the flyer, we decided to go for my one (Rebecca). As for the remainder of the lesson, we started to play with html and css codes so that we can start making our website.

Week 3 - Independent Work

We started to draw thumbnails for our flyer, and out of those we each picked two that we wanted to develop further on photoshop. We also started to test out text and type using the grids method on indesign. This enable us to see what composition would work well in terms of hierarchy and visual flow. We began to render our images on photoshop, cropping in and trying out different compositions so that we can show them in class on Monday. As for our extra open choice, we had a final decision to do a loyalty card. It is a fun way to promote and support fairtrade coffee while getting something in return - free coffee.